The New Goodbye is a project aimed at demonstrating to publishers the potential of new formats. With the iPad now on the market, giving Apple a reading device of yet more scope, the potential is even greater. What I personally want to show, by using the app as a platform to secure a publishing deal, is that, done the right way, these formats can create demand for a printed book, and will not cannibalise print sales as most publishers fear.
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I read an interview with Twiggy in which she talked about clothes swap parties. Apparently women meet up, bring along clothes that don’t fit any more or that they no longer like and then spend the evening stripping off and trying everything on. It immediately struck me that you could do the same with books. Only without the stripping. Which is a shame, thinking about it.
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